Mylene’s Bakeshop
Dessert / Bakery
Shopify Showcase ConceptMarikina · Since 2011
Built around craving, product discovery, gifting, and easy ordering.
View projectRoseSam Funnels · Selected ecommerce work
Built to Look Like Your Business.
We build your own online store so customers can find you, shop with you, and stay connected with your brand.
Your own online store. A place you control.
- 12store builds
- 6industries
- 1question: how do
their customers buy?
ALOT’s Dessert StationSebus RestaurantKimae’s Party BilaoMylene’s BakeshopKusinaCoBalanghayEllel’s Local DelicaciesMaison LetreizeBatot’s Halo-HaloJam Jewelry’sGorilla OutdoorsDILAG
Your business is already online.
Maybe it’s time
to give it a home.
Having a website used to feel expensive, complicated, and out of reach for small businesses. It doesn’t have to anymore.
Your customers are already online.
Your business should have a place of its own.
Selected work
Different Businesses.
Different Stores.
Designed around how their customers buy.
A bakery, a restaurant, and a party-tray business don’t sell the same way — so their stores shouldn’t either.
Explore our Shopify Showcase Concepts below — each designed and built by RoseSam around the brand, products, and customer journey.
Showcase concepts, not paid client projects.
Sebus Restaurant
Restaurant
Shopify Showcase ConceptDasmariñas, Cavite
Structured to take customers from hungry → discover → choose → trust → order.
View projectMaison Letreize
Food / Catering
Shopify Showcase ConceptCarmona, Cavite
Designed around occasions, group size, and what their own customers say.
View projectMore from the portfolio
ALOT’s Dessert Station
Shopify Showcase Concept
Dessert / Bakery · Dasmariñas, Cavite
Built around craving, discovery, visual desire, social proof and easy ordering.
View projectKimae’s Party Bilao
Shopify Showcase Concept
Food / Catering · Dasmariñas, Cavite
Designed around occasions, party size, product discovery and easy ordering.
View projectKusinaCo
Shopify Showcase Concept
Filipino restaurant · Dasmariñas
A dark, cinematic menu for a home-cooking restaurant.
View projectBalanghay
Shopify Showcase Concept
Asian-fusion restaurant · Dasmariñas
A 14-page flipbook menu rebuilt as 96 dishes you can order.
View projectEllel’s Local Delicacies
Shopify Showcase Concept
Kakanin · General Trias, Cavite
A shop organised by tray type, the way kakanin is actually ordered.
View projectBatot’s Halo-Halo
Shopify Showcase Concept
Halo-halo stand
A small menu made quick: pick a size, add, done.
View projectJam Jewelry’s
Shopify Showcase Concept
18K gold jewelry · Dasmariñas
A Facebook live-selling business, translated into a luxury storefront.
View projectGorilla Outdoors
Shopify Showcase Concept
Camping gear · Cubao, Quezon City
Premium gear, presented with a showroom visit in mind.
View projectDILAG
Concept Store
Beauty & self-care
A brand board turned into a full storefront.
View projectScreenshots are taken from each store’s development theme. Business names, logos and photos belong to the businesses shown. DILAG is RoseSam’s own concept store.
Shopify Showcase ConceptMarikina · Since 2011
Mylene’s Bakeshop
Built around craving, product discovery, gifting, and easy ordering.
- Experience
- 40 products with sizes and boxes, in a grouped menu
- Challenge
- Ensaymada, cupcakes, loaves, cookies and gift boxes in one menu.
- Focus
- An ensaymada spotlight, gifting and pasalubong, same-size menu photos, real customer quotes.
- Direction
- Cream, espresso and gold, matched to their logo.
Brand palette
Shopify Showcase ConceptDasmariñas, Cavite
Sebus Restaurant
Structured to take customers from hungry → discover → choose → trust → order.
- Experience
- Full menu, meal deals and group orders
- Challenge
- A long menu where some dishes are dine-in only and others travel.
- Focus
- Signature dishes first, crave-led categories, group orders and how to order. The full menu lives on one page with a category jump bar.
- Direction
- A palette taken from their logo, with a checkout that knows which dishes are dine-in only.
Brand palette
Shopify Showcase ConceptCarmona, Cavite
Maison Letreize
Designed around occasions, group size, and what their own customers say.
- Experience
- 33 products across six collections
- Challenge
- A new home-cooking business whose only home was Facebook.
- Focus
- Party feasts, favorites paired with their customers’ own Messenger feedback, clear how-to-order.
- Direction
- Deep green and gold from their logo, on warm cream.
Brand palette
Shopify Showcase ConceptDessert / Bakery · Dasmariñas, Cavite
ALOT’s Dessert Station
Built around craving, discovery, visual desire, social proof and easy ordering.
- Experience
- Menu ordering with pick-up and Lalamove delivery
- Challenge
- Cookies, cakes and coffee in one menu that needed to feel indulgent, not crowded.
- Focus
- Curated favorites, craving-led categories, one tabbed menu card, custom cakes and catering, real customer words.
- Direction
- Patisserie-luxe: deep wine and gold with soft pastel accents.
Brand palette
Shopify Showcase ConceptFood / Catering · Dasmariñas, Cavite
Kimae’s Party Bilao
Designed around occasions, party size, product discovery and easy ordering.
- Experience
- 44 trays and bundles, with sizes for small gatherings up to 70 guests
- Challenge
- Customers shop by event and headcount, not by dish.
- Focus
- Sizes as simple choices, ready-made bundles, bestseller badges and the palabok they’re known for.
- Direction
- Warm yellow and deep brown, sampled from their logo.
Brand palette
Shopify Showcase ConceptFilipino restaurant · Dasmariñas
KusinaCo
A dark, cinematic menu for a home-cooking restaurant.
- Experience
- Menu ordering with a pick-up or delivery checkout
- Challenge
- A full menu, three ways to order and party packages, without clutter.
- Focus
- Bestsellers, categories, dine-in, take-out and delivery, Food Fiesta packages.
- Direction
- Espresso, cream and an ember orange taken from the flame in their logo.
Brand palette
Shopify Showcase ConceptAsian-fusion restaurant · Dasmariñas
Balanghay
A 14-page flipbook menu rebuilt as 96 dishes you can order.
- Experience
- 96 dishes, party trays and bundles, pick-up or delivery
- Challenge
- The menu only existed as a 14-page flipbook.
- Focus
- Dishes grouped for scanning, party trays and bundles, prices marked for the owner to confirm.
- Direction
- Wood, sail red, sea blue and sun from their logo, with zigzag and ribbon motifs.
Brand palette
Shopify Showcase ConceptKakanin · General Trias, Cavite
Ellel’s Local Delicacies
A shop organised by tray type, the way kakanin is actually ordered.
- Experience
- 37 products across five tray types
- Challenge
- Kakanin is ordered by the tray, and details like hours differed between sources.
- Focus
- Tray types, featured favorites, three real Google reviews, an FAQ with verified answers only.
- Direction
- Coral, ube and cocoa, with a circular tray hero.
Brand palette
Shopify Showcase ConceptHalo-halo stand
Batot’s Halo-Halo
A small menu made quick: pick a size, add, done.
- Experience
- Six halo-halo, each in two cup sizes
- Challenge
- A tiny menu that still needed to feel like a brand.
- Focus
- Size choice with quick add, a live open-or-closed status, a map for walk-ins.
- Direction
- Their logo green with ube and mango.
Brand palette
Shopify Showcase Concept18K gold jewelry · Dasmariñas
Jam Jewelry’s
A Facebook live-selling business, translated into a luxury storefront.
- Experience
- 73 pieces, browsable by category
- Challenge
- Buyers are used to ordering during Facebook lives.
- Focus
- Pieces by category, and ordering steps that include how their live selling works.
- Direction
- Champagne ivory, warm gold and deep brown.
Brand palette
Shopify Showcase ConceptCamping gear · Cubao, Quezon City
Gorilla Outdoors
Premium gear, presented with a showroom visit in mind.
- Experience
- Gear in four categories, price on request
- Challenge
- Premium gear with no published prices.
- Focus
- Gear grouped by use, a showroom section, clear ways to ask for a price.
- Direction
- Night green, olive and amber, with a rugged editorial look.
Brand palette
Concept StoreBeauty & self-care
DILAG
A brand board turned into a full storefront.
- Experience
- 12 products, gift sets and a routine builder
- Challenge
- A brand that existed only as a brand board.
- Focus
- A “Build your ritual” routine picker, gift sets, the story behind each ingredient.
- Direction
- Olive and ivory, a serif wordmark and leaf line-work.
Brand palette
How we think
Good design gets attention.
Good ecommerce design helps people decide.
Pretty isn’t enough. We don’t start by asking which sections look good on a homepage. We start with the business, the customer, the products and how people actually buy, then shape the store around that decision.
- 01Discover
Help customers find what they’re looking for.
- 02Understand
Make the offer easy to understand.
- 03Trust
Give customers reasons to feel confident.
- 04Desire
Show them why they want it.
- 05Buy
Make the next step easy.
Buying journeys
Every business has a
different buying journey.
So we don’t force every business into the same store structure.
Restaurants
Craving → Choice → Order
Hungry people scan, they don’t read. Signature dishes come first.
Sebus · KusinaCo · Balanghay
Bakery & dessert
Desire → Discovery → Trust → Order
Sweets are bought with the eyes. Photography and favorites lead.
ALOT’s · Mylene’s · Batot’s
Filipino food & party trays
Occasion → Headcount → Bundle → Order
Orders start with an event. Tray sizes and bundles do the explaining.
Kimae’s · Maison Letreize · Ellel’s
Jewelry
Identity → Desire → Confidence → Purchase
High value means careful buyers. Detail and a familiar way to order.
Jam Jewelry’s
Outdoor retail
Browse → Compare → Trust → Purchase
Gear is researched first. Products grouped by use, plus a showroom to visit.
Gorilla Outdoors
Beauty & lifestyle
Routine → Discovery → Desire → Purchase
People buy routines, not single products. Rituals guide the choice.
DILAG (concept)
Part of the process
See your store
before you decide.
Not sure what your business could look like online? See the concept first. We build a showcase version of your store on a Shopify development theme, with your brand, products and photos. Click through it, then decide.
- Your real products, prices and photos
- Browsing, cart and a demo checkout you can try
- Anything unconfirmed clearly marked for you to check
- Nothing goes live until you say so
Process
How we build.
-
01
Research
Understand the business, brand, products, customers and how people buy today.
-
02
Strategy
Define the customer journey, product hierarchy, messaging and store structure.
-
03
Design
Create the visual experience around the brand and the customer.
-
04
Build
Turn the strategy into a working Shopify store, designed for phones first.
-
05
Refine
Review, test, improve and prepare the store for launch.
Industries I know
Websites for
- Resorts & villas
- Hair & makeup
- Events & hosting
- Restaurants
- Bakeries & desserts
- Catering & party trays
- Beauty & skincare
- Jewelry
- Outdoor gear
Hospitality, 10 years
- Hotels
- Yachts
- Cruise ships
Marketing, 4 years
- Digital marketing
- Social media
- Ecommerce
- Home insurance
- Engineering
- Logistics & freight brokerage
About
Hi, I’m Rose, the one behind RoseSam.
I spent ten years taking care of guests in hotels, on yachts and on cruise ships. I know what makes someone trust a place enough to book it.
Four years ago I moved into freelancing, handling digital marketing, social media and ecommerce for international clients in home insurance, engineering, logistics and freight brokerage. Now I bring both worlds together: websites that look like your business and work the way your customers actually ask, book and buy.
- 10years in hospitality
- 4years in digital marketing
- Globalinternational clients
What changes for your business
- Customers find answers on their own. Prices, availability and FAQs in one place, so you stop repeating yourself in chat.
- More direct bookings and orders. Customers book or order on your own site, with no commission to the apps.
- You don’t depend on one app. If Facebook goes quiet, your website keeps working for you.
- See it before you decide. I build a preview of your site first, so you know exactly what you’re getting.
Ready to see your business online?
Let’s explore what your store could look like.